Why Facebook ‘Likes’ Don’t Matter

How many ‘Likes’ does your Facebook business page have? (By the way, I hope you DO have a separate Facebook page for your travel business)! One of my Facebook business pages currently has 10,319 Likes. I don’t go out of my way to get people to ‘Like’ my business page. It happens organically as a…

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How to Make Your Marketing Materials Stand Out

If you’re anything like me, you receive several travel-related email, flyers, brochures, and marketing materials every single week. The vast majority of these communications are a complete waste of time and money. Don’t get me wrong – I occasionally enjoy browsing the pictures of exotic locations over a glass of wine, but most of the…

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You Can’t Afford to Work for Free!

Commission-based jobs can be great in so far as there is no cap on how much you can earn. The downside, of course, is that you only get paid if people buy. As a travel agent, the added hazard is that most of the information and pricing that is available to you, is also available…

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